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digg blog

Ads on Digg

From the beginning it's always been our philosophy to put the focus on
news stories and site usability with ads on the side to support the
site. This is something we'll never change. The last thing we ever
want to see on digg is jumping monkeys or pop-ups. But we also realize
that with our current growth rate we need better advertisers in order
to survive. So three or four months ago we started looking at
companies that could assist us in placing quality (relevant!) sponsors
on digg. In our search we kept hearing about John Battelle's (Wired
magazine founder) new company 'Federated Media'. FM had built a
quality family of sites they represent (Boing Boing, Metafilter, 43
Folders, Om Malik's Broadband Blog, TechCrunch and others) and their
focus from day one has always been matching quality sponsors with
quality sites.

So we gave them a try. It's been almost two months later and we are
happy in that they have brought us such advertisers as
Hitachi, Palm, WebEX, Lenovo, and others.

So what's changing? Nothing. Same ad slots, just more quality
advertisers. But to keep the sponsors flowing we need your
help. FM has asked that we post this short anonymous survey so that
they can better pitch digg to great companies. If you have a minute
to fill it out - great! If you hate surveys and block ads anyway,
that's cool too.

-The Digg Crew